Plasma
Projektübersicht
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Kunde
Plasma
Datum
September 2023
Branche
Healthcare
Leistungen
Markenidentität
Projekt
Project Overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Mein Vorgehen
The challenge
Plasma was developing cutting-edge biotech solutions but struggled to present their complex science in an accessible way. They needed a brand that could bridge the gap between laboratory precision and human health outcomes.
Our solution
We created a visual identity that merges scientific accuracy with warmth and hope. The logo draws from cellular structures while maintaining approachability. The comprehensive brand system includes guidelines for everything from research papers to patient-facing materials.
The result
The new identity helped Plasma secure Series B funding and establish partnerships with major healthcare institutions. The brand successfully communicates both scientific rigor and patient-centered values across all stakeholder touchpoints.
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